Tribe London is the home of CrossFit Hammersmith and CrossFit Shepherd’s Bush.
The CrossFit Open is a worldwide online competition that consists of a series of workouts announced weekly. Athletes from all over the globe, from seasoned CrossFit competitors to beginners, can participate.
For the majority of CrossFit athletes, the Open is a chance to push their limits, measure their progress, and be part of a global fitness community. At Tribe London, we foster that environment by gathering the members into four teams—blue, red, yellow, and orange—where they compete per point weekly regarding their score, outfit, and cheerleading.
With that, we created a piece of merchandise that all the athletes could use as a memory of their Open experience.
Creative Direction and graphics: Catarina Ramos Pereira
Assistant Design: Claudia Battisti