Introducing a cruiser that pays tribute to the essence of BMX is a bold move that is sure to appeal to nostalgic riders and urban adventurers alike.

We collaborated with Ride Flow in West London to design the branding and communication for the launch of Street9 eBMX, and its promotion across all platforms. This cruiser embodies the spirit at the core of BMX - community, hard work, freedom, and expression. It's designed for nostalgic riders, urban adventurers, or anyone who just wants to cruise.