CrossFit London is the first CrossFit-affiliated gym in Europe and the ninth globally. It’s located in East London, between Hackney and Bethnal Green, CFL upholds a strong commitment to boosting people's lives through training and nutrition.

When CrossFit London became part of Tribe London gyms, it allowed me to rebrand and revamp its image to align with its core values. We created a visual identity reflecting the gym's unique character and ethos—the commitment to excellence and inclusivity, funny, energetic, and inspiring.